Commercial training • Growth systems • Advisory
Common Threads Advisory

Fix the commercial system, not just the symptom.

Structured commercial diagnosis and practical implementation for SMEs, startups and customer-facing teams.

AD01

Commercial Health Check

Strategy, people, process, pipeline, technology and CX.

AD02

Sales Process Design

Stages, qualification, activities, handoffs, follow-up and cadence.

AD03

Go-to-Market & BD

Segments, proposition, channels, outreach and partnerships.

AD04

Key Account Strategy

Segmentation, growth plans and stakeholder maps.

AD05

Customer Experience

Journey mapping, standards, service recovery and feedback.

AD06–08

Capability, Fractional Support & Playbooks

Assess teams, provide part-time commercial leadership and document repeatable systems.